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April 01, 2006

The Best Player; the Best Brand

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His talent and charm are the greatest in the football world. Ronaldinho's talent made him the most commercially valuable footballer in the world, over super commercial stars David Beckham and Wayne Rooney, according to a study of brand value.

The Brazilian star's brand was worth 47 million euros followed by Beckham's at 44.9 million euros and Rooney's at 43.7 million euros.

British Beckham still has the best-known face in football, but Ronaldinho's comparative youth and recent achievements with Barcelona made him a more attractive marketing prospect, the consultancy said.

Indeed, the Barcelona's nidfielder has only 26, nearly five years younger than Beckham and was voted FIFA World Player of the Year the past two years.

"David Beckham owes his second place in the ranking to his status as the 'metrosexual' prototype and the lucrative contracts this generated for him," BBDO said.

The list also shows important players like Ronaldo, Henry, Lampard, Ballack and Messi.

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