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November 17, 2006

Nike presents Ronaldinho Signature Collection

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Sports clothes company Nike unveiled the new Ronaldinho signature collection yesterday to celebrate one of the best and most inspiring football players of all time. In fact, the collection is the result of a long-term collaboration between Nike and Ronaldinho Gaucho which honours the player on and off the football pitch. Working with Ronaldinho to gain insights into his life, personality and the way he plays his match, Nike developed products to the player’s specifications.

As we said, this collection includes a new football boot – the Tiempo Ronaldinho, signature apparel for both on and off the pitch and new equipment.

It's important to mention that the Ronaldinho collection is the first signature collection designed with a football athlete by Nike. Ronaldinho joins legendary athletes Michael Jordan, Tiger Woods and LeBron James to have his own signature product with Nike.

Joaquin Hidalgo, Vice President, Global Brand Marketing & Nike Football expressde: “We are really excited to launch the Ronaldinho signature collection today. We created our first signature collection in football around him as he truly transcends the game of football soccer and connects with consumers throughout the world through his unique style of play, his passion for the game and personality.”

We must mention that in order to create the new Tiempo Ronaldinho football boot, Ronaldinho gave his personal insight from his futsal past and his current style of play. This resulted in a boot which combines classic construction and craftsmanship using soft leathers, a high performance outsole and an increased area where the foot meet the ball.

Tom Minami, Nike footwear designer commented: “We sat down with Ronaldinho and asked him what was most important to him. These insights were crucial for the design creation. His passion for his family, for music and for joy is echoed graphically throughout the collection in three representative colours. These colours surround the core gold ‘10’ – his number on the pitch and the stylized ‘R’ iconography.”

Finally, it's good to know that Ronaldinho will debut the Tiempo Ronaldinho boot when he plays for FC Barcelona against PFC Levski Sofia in the UEFA Champions League game on November 22.


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